ENTREPRENEUR, TV celebrity and owner of Wellington’s Fox Brothers firm Deborah Meaden has turned author.

She has released Common Sense Rules, billed as ‘all you need to know about business’.

The Dragons’ Den star is known for her straight-talking, no nonsense approach on screen and the book is written in the same style.

In it she shares insights and observations gleaned from a life in business.

Some draws on her own experiences, and highlights several case studies from the brave pitchers with whom she has come face to face in the Den.

The book is published by Random House Books in paperback.