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Meet the new driving force behind Burnham's Project Coach
BURNHAM now has its very own ‘coach destination manager’ – a role designed to maximise the economic benefits of coach trips into the town.
The Weekly News reported in July how the Burnham Information and Rescue Support group had launched ‘Project Coach’ with £15,000 of support from the town council.
Les Barber is now the man tasked with taking the project forward.
Ian Jefferies, BIARS’ business and tourism manager, said: “Les will be working tirelessly to reach the goals set by the project.
“He is a great community-minded person, being the current president of Burnham Lions.
“Les has 19 years’ experience in the coach industry and was an important part of the team that gained a finalist position for Burnham in the category of ‘coach friendliest town/city’ in the UK’s coach tourism awards earlier this year.”
Les said: “I am pleased and excited to be given this role within Project Coach, with the backing of Burnham and Highbridge Town Council and BiARS.
“The coach industry is a largely untapped resource that can bring many rewards and benefits to our local businesses and communities.”
He added: “Already, since the launch of Project Coach, businesses in the town have reported an upturn in trade and an increase of coaches within our town and at least two businesses have taken on extra part time staff.
“I am convinced this is only the start and Project Coach can produce a whole range of benefits throughout the community and help bring the feel good factor to the people of Burnham and Highbridge.”
For more information on the project please email firstname.lastname@example.org
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