WHILE most of us will be backing an England win on Saturday - some have a more profound reason than others...

The National Centre for Domestic Violence (NCDV) is running a chilling advertising campaign highlighting the plight of those facing abuse - and the England team can have an effect.

The charity says domestic violence increases by 26% when the England team plays - by 38% when they lose.

Throughout the tournament, to highlight the issue, the group has issued a series of stark posters giving people the information.

The England poster features the caption: "If England get beaten, so will she."

Other posters mirror the flags of Japan and Switzerland, carrying information regarding domestic violence worldwide, which the charity says sees a spike around football matches.

Burnham and Highbridge Weekly News:

Anyone affected by domestiv violence can contact the charity by text, sending 'NCDV' to 60777, or by phone on 0800 970 2070.

Find out more about NCDV visit www.nationaldomesticviolencehelpline.org.uk

Burnham and Highbridge Weekly News:

ALL PICTURES: National Centre for Domestic Violence