Fearne Cotton was mellow in yellow as she launched her latest range for Very.
The TV and radio presenter wore a canary yellow dress with a jewelled encrusted waistband, which she teamed with pink strappy heels, from her own collection as she posed for photographers at The Groucho Club in London.
"Getting read(y) for our @verynetwork event tonight to showcase my Aut/wint collection #veryFearne," she wrote before she unveiled her new range for the online retailer.
The 32-year-old, who has been designing for Very since 2009, later added: "My Very event went well and my mate @GregJRutherford got GOLD at the Commonwealth Games! A good day!"
Fearne, who married Jesse Wood - the son of Rolling Stones rocker Ronnie - earlier this month, said she has learnt to embrace and develop her sense of style.
"I would say I have got one now! I didn't used to have one when I am younger. As any young girl you learn what works for you," she told the Daily Mirror.
"Hitting 30... you feel you know yourself better and you give less of a s*** what people think of you and you go your own way and do what you want to do. It is a really liberating moment."
She added: "My style now is what I feel comfortable in. I have fun with it, I like experimenting. I don't care what people think about what I am wearing, I wear it for me and to have fun."
Fearne's 14th collection for Very, which includes clashing prints, bold colours and quirky embellishments, is available now from www.very.co.uk.