AN outdoor clothing company whose specialist coats have been worn by nature stars including Bill Oddie and Simon King is moving to a new home to maximise the potential of its growing online business.

Country Innovation is currently based in Congresbury near Weston-super-Mare but is moving into a new premises at The Stables Business Park near Rooksbridge on the A38.

The clothing business was established by Maria Chilvers more than 20 years ago and it exports its products to countries across the World.

Speaking about the move, Maria Chilvers, owner of Country Innovation, said: “It’s a big move for us, but ours is now almost entirely an online business. "We really need premises where we can still have a showroom for those customers who drop in from all around the country and even further afield to see what we offer, as well as more space to focus on fulfilling the Internet orders we receive."