CONSERVATIVE councillors have unveiled plans for a wristband to be offered to families visiting Burnham-on-Sea to to help reunite them with lost children.

The Burnham and Highbridge Town councillors are hopeful a local business will sponsor the wristbands which parents can write their mobile numbers on the bands so children can be located if they go missing.

Councillor Sue Barber of Burnham and Highbridge Town Council, said: "Whenever we were in busy places with our kids, I was constantly on edge to make sure I knew where they were. Losing sight of them brought a heart-stopping moment.

"Not being able to find them is a parent’s worst nightmare.

"In all the excitement of a seaside resort like Burnham-on-Sea sometimes children can become separated from even the most attentive parents. "Providing wristbands to visitors will give them a little peace of mind that if the worst were to happen, there was a mechanism for re-uniting them with their lost child.”

The Tory councillors said if a business sponsors the wristband it would provide advertising to thousands of visitors each year.

The wristbands would then be distributed to visitors at the tourism office and other participating businesses on the seafront and High Street.

Councillor Peter Clayton who is also backing the scheme, said: “These wristbands are relatively inexpensive so hopefully a local business will see value in partnering with the town council to deliver this important scheme.

“It would be great advertising for them but also enhance Burnham’s reputation as a wonderful place to visit as a family.”

The scheme has won support from Burnham-on-Sea mum Julie Flurry.

She said: “I’d definitely go and grab a couple of the wristbands whenever I was taking my kids down to the beach. It would only take a couple of minutes to do but would give me a little peace of mind for the rest of the day. It’s a great idea.

The scheme has also been welcomed by Burnham-on-Sea’s MP James Heappey.

He said: "My kids are five and seven and we always grab wristbands whenever they’re offered to us at big events - losing them in the crowd is our worst nightmare.

"Burnham is such a great place to spend time as a family and this scheme will really enhance the experience. I hope it will be backed by the remainder of the town council and I congratulate my Conservative colleagues in developing this excellent idea.”