A NEW boutique jewellery store has opened in Burnham-on-Sea.

Sassy UK, which is based in Burnham’s High Street, opened on November 16 sells contemporary jewellery pieces at affordable prices.

The store’s founder, Sarah Slater, already owns a store in The Grand Pier in Weston-super-Mare and said she was inspired to open a store in Burnham after seeing a number of good independent businesses open in the town.

Sarah said: “There are so many lovely independent businesses opening up in Burnham it just seemed like the perfect location to open up a store.

“I have always had a passion for jewellery and knew that it was something that I wanted to get into.

“Our store in The Grand Pier has been successful and it seemed like the perfect time to branch out into Burnham.

“We know that people like to have jewellery that looks like it carries a designer price tag and we go out of our way to find jewellery that looks and acts like it costs a small fortune but is affordable.

“Our goal is to offer our customers a high end look without a high end price tag.

“We challenge the idea that you need to spend insane amounts of money to every time you want to buy something beautiful and that is key to our success.

“We sell some lovely jewellery pieces and also sell beads and accessories that are not only compatible with Pandora, Troll and Thomas Sabo but look lovely with your existing beads.

“We also have some lovely pieces which would be great for all occasions so please pop in and see us.”

Sarah has owned her store in Weston for ten years and said the new store will employ three part time staff.

She said she is looking forward to building her business in Burnham and has high hopes for the future.

“I want to continue to be successful in my business and love what I am doing,” Sarah said.

“I have been in jewellery for years and it is something which I am really passionate about.

“There are lots of great independent businesses in Burnham and it is great to join them.

“We want to give the people of Burnham something positive and we look forward to giving people a new shopping experience.

“I am looking forward to the future.”