BURNHAM-ON-SEA Chamber of Trade is encouraging shoppers to support local, independent shops on national 'Independents' Day.'

To mark Independents' Day on Saturday (July 4) the Chamber of Trade is helping to promote small, independent shops and traders in the town centre.

Sedgemoor District Council are also encouraging people to support traders on the day and are asking shoppers to buy at least one item from a local independent shop to celebrate the day.

“Our small independent shops need your support more than ever amid the ongoing Covid-19 pandemic,” a Chamber spokesperson said.

“Our new ‘Love Burnham’ promotional brand encourages residents to ‘show some love’ for the town centre and the great range of independent shops that exist there.”

“Burnham’s shops offer great food, gifts, clothes, art and crafts, plus services such as barber shops and health services, and much more.”

Independents account for around 65 per cent of the approximately 290,000 retail outlets in the UK and are at the heart of local communities throughout the country.