IT might be the shortest in the country, but the pier in Burnham-on-Sea appears to be among the most popular.

The seaside structure is the second most Instagrammed in the UK, according to data collection by Envirofone.

The company analysed hashtag mentions from all 56 beachies in the UK that still have piers.

The findings showed Burnham Pier had 40,600,000 posts under its hashtag on Instagram.

That was second only to Bournemouth (43,200) and ahead of Cleethorpes (33,5000).

Another Somerset pier came in sixth - Clevedon attracted 24,600 hashtag references.

Denise Timmis, brand manager at Envirofone, said: “People are definitely making up for lost time with friends and family. Going to beaches and piers when the weather is currently hot is a no brainer for Brits in the summer.

"With the data found on hashtag usage, people want to publicise what they’re doing now more than ever, especially with over a year of not being allowed to do anything or go anywhere. Taking photos on their phones and using hashtags when using social media helps people feel more connected to the place they were visiting and helps instil that moment in their memory.”